ICEF Toronto 2018: Make the most of your new connections

Another ICEF is wrapped up. We’d like to thank everyone who took the time to meet with us. It was great seeing lots of new and old faces!

But now you’re home, you have a pile of business cards - what now? How do you make the most of your new connections? Well, we’re here to tell you.

Act right away

There is no time like the present, and this is truer than ever in networking and making business connections. The longer you wait, the more likely the other person has forgotten all about your great conversation. So reach out as soon as you get home.

Reach out

The most important thing is also the most obvious. You’d be surprised how many people don’t even send a quick email to the people they just met. The best thing you can send is a personal message: friendly, polite and not too selly. Try to reference the conversation you had. Offer to help with their issues or refer them clients. It can be tough to keep track of everyone you meet, so quietly taking notes can be a good idea.


Connect through appropriate social platforms. Most times this will be LinkedIn, which is useful for many reasons. Even if the person can’t help your business right now, you’ll be able to see if they move to a position or company that is interesting for your business, and once they do, you can reach out without resorting to a cold call.
If you’re building your business’s following on Instagram or Facebook, you can also connect to their company there.

Ask for introductions

Once you’re connected on LinkedIn, another benefit is introductions. You’re always going to find prospective business leads/partners on LinkedIn and the bigger your network, the bigger the chance you share connections. You can ask your connections for introductions, making your extended network easier to reach.

Add to mailing list

After you strike up an email conversation with your new contact, ask if they want to be added to your company’s newsletter. That way, they’ll know what you’re doing and may be more likely to help out with new projects. Make sure you never add anyone who didn’t specifically agree to it. Not only is that incredibly annoying and will probably lose you the connection plus get you a spam complaint, but it is also illegal. So play nice.

Connect on Edvisor

A no-brainer. If you met a school or agency you want to work with, get in touch, set up your contracts and connect on Edvisor. You can connect right through the app with your partner’s Edvisor ID. We recommend writing your own Edvisor ID on business cards and email signatures, so potential partners can find you easily. And since all courses, pricing and marketing material comes through Edvisor, everything is ready once the connection is made; just sit back and watch the enrollments go through!

Find out more about how Edvisor can help your education business 🎓📚👨‍🏫